13 Abr And the world’s first computer-based matchmaking service was introduced in 1965

The conjunction of the Women's Movement and the advent of birth control spurred a sexual revolution in the '60s and '70s.

If the 1950s were all about marriage rates rising and settling down early, the 1960s and 1970s ushered in a new, liberal approach to dating: premarital sex was suddenly on the map, the birth control pill emerged - thereby allotting women power over their own fertility - and dating etiquette underwent a paradigm shift as the fulfillment of sexual desire took precedence.

With the passing of the Civil Rights Act in 1964 - and with the gay liberation movement picking up traction in the '70s - traditional models of dating and outdated conceptions of relationships were beginning to be challenged.

Operation Match , the world's first computer-based dating service, was created by Jeffrey C.